Word of mouth marketing is one of the most effective marketing tactics. Word of mouth marketing (also known as WOMM) has the power to make or break a business. It has the ability to boost you up and tear you down more quickly than an OC socialite.

If you do word of mouth marketing well, you won’t need an ad budget at all; consumers will tell their friends about your excellent service at dinner parties all over the country, and that’s better than any billboard.

The popularity of sites like Yelp and Angie’s List, as well as Health Grades for the medical business, demonstrates the value of word-of-mouth marketing. While anonymous online word of mouth is abundant, astute users are aware of how reviews can be manipulated and fabricated, and personal word of mouth remains the most powerful type.

No matter how excellent a salesperson you are, nothing beats an unprompted suggestion from a satisfied customer — whether it’s a friend recommending his family dentist or your uncle gushing over the latest video game.

One thing is certain. Because humans buy from other humans, word-of-mouth marketing is one of the most successful ways to spread the news about a company.

Consider that for a moment. Would you prefer listening to a random man on an infomercial or your business mentor’s direct recommendation? However, word-of-mouth marketing can take many forms, including blog comments, hashtags, shout-outs, and product reviews.

In this post, we’ll look at what word-of-mouth marketing is and how to use it effectively for your business right now. Let’s get this party started.

Contents Table

• What Is WOMM (Word of Mouth Marketing)?
• What Is the Importance of Word-of-Mouth Marketing?
• Stats on Word-of-Mouth Marketing
• Word-of-Mouth Marketing Types
• How to Create a Marketing Strategy Based on Word-of-Mouth
• The Best Examples of Word-of-Mouth Marketing

What Is WOMM (Word of Mouth Marketing)?

WOM (short for word-of-mouth marketing) is also known as word-of-mouth advertising. Consider that for a moment. Would you prefer listening to a random man on an infomercial or your business mentor’s direct recommendation? However, word-of-mouth marketing can take many forms, including blog comments, hashtags, shout-outs, and product reviews.

It’s defined as the natural marketing process that occurs when customers start conversations with their friends, family, and network about a company’s products or services.

Consumers trust their friends 92 percent more than traditional media, making word-of-mouth marketing one of the most powerful types of advertising. Paid advertising is one of the most common forms of traditional marketing where brands pay to have their message to be seen by as many individuals as possible.

This type of marketing is known as ‘push’ marketing. Word-of-mouth marketing, on the other hand, depends on organic dialogues and user-generated content to promote your business.

Before the internet, word of mouth meant just that: the word was passed around by mouth. However, with the advent of ultra-fast internet connections, social media, and instant information exchange, the definition of mouth has expanded significantly.

In the Digital Age, Word-of-Mouth Marketing

Publicity, viral buzz, content, tweets, Instagram reels, and other forms of word-of-mouth marketing are all examples of today’s word-of-mouth marketing. It’s less about the media as it is about how ideas spread: brand ambassadors spreading the word about your company.

WOM can happen by accident or by design, but it can also be promoted, curated, and crafted to a brand’s benefit. A defining experience is what causes someone to communicate a feeling, a message, an experience, or a concept about a brand. It could be as simple as exceeding client expectations with a product or allowing your audience to spread the word about your company. In a subsequent section, we’ll delve more into the strategies.

What Is the Importance of Word-of-Mouth Marketing?

The advertising industry is evolving. It’s no longer a pay-to-win situation. Advertisers can’t just throw money at TV commercial spots and expect it to work. You might be well-known, but you can’t create a connection on that basis.

Marketing that delights your clients to the point where they advocate for you — for free — is successful marketing (sort of).

The brand’s duty in word-of-mouth marketing is to guarantee that your brand champions are empowered to share about your company, that their voices are heard, and that their voices are amplified. People are getting increasingly distrustful of advertising at the end of the day. Even if it comes from a stranger, 90% of consumers are more likely to trust a brand that has been recommended to them. Individuals buy from other people.

Here are some reasons why you should use a word-of-mouth strategy.

Increase the value of your brand

A long-term focus is essential for a successful word-of-mouth marketing effort. Building brand awareness, communicating brand values, shaping how your customers feel about you, and forging deeper connections takes time.

Finally, viral efforts aren’t long-term or easily reproducible. WOMM assists in the development of a long-term strategy that develops with the company and promotes social engagement and buzz, allowing you to grow more quickly than if you rely on paid advertising.

Increase Your Profits

Revenue will be generated by an organic and unforced marketing strategy. Although banner advertisements and Facebook ads have their place, few advertising tactics are as close to the bottom-of-the-funnel as a WOMM campaign. When it comes to content marketing, sales teams frequently use video case studies and one-pagers to improve the sales process. People want to hear real, meaningful stories about how a company has helped others like them, even if it isn’t quite WOM.

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