Why Have Emailers Become the Most Desired Marketing Method for Growing Your Business?

oday, the rate of innovation and the number of resources available to marketers are nothing short of incredible. According to VentureBeat, there are 1,876 companies in 43 different marketing categories, including SEO, social, video marketing, sales enablement, mobile analytics, and dozens more.

Furthermore, many of the categories did not exist in the previous year’s report.

Only one category, however, continues to perform well year after year: email marketing. The reason is simple: email has generated the highest ROI for marketers for the past ten years in a row. Email marketing generates $38 in ROI for every $1 spent and provides marketers with the broadest reach of any channel available to them. Despite the abundance of marketing tools available, email marketing is simply the best bet for business growth.

“If you’re running a real business, email is still the most effective way to universally reach people who have expressed interest in your product or site. For that, it really can’t be beaten.” — Colin Nederkoorn (founder Customer.IO)

In this guide, we’ll discuss in length the reasons why email marketing is essential for your digital marketing strategy, as well as how experts use email marketing as a core tactic in their digital strategies.

So, let’s start from the basics;

Email marketing is a powerful content marketing strategy used by many e-commerce businesses today.

You may or may not receive the automated emails that businesses send when you sign up for their email list.

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