Content Writing Strategies That’ll Help You Acquire More Organic Traffic-2022

Content writing strategies are essential for increasing traffic to your website and revenue flow to your company. Having a strategy for the content you put out is now non-negotiable. Regardless of the type of writing you are doing — expository, persuasive, narrative, or descriptive — you must have a strategy in mind before you begin. So, here are a few pointers to assist you with the same. Content marketing is more popular than ever before.

According to HubSpot’s State of Marketing Report for 2021, 82% of businesses actively use it.

However, because of its popularity, the term “content” is frequently used without context. If you’re new to marketing, you might be wondering, “What is content, and how do I create it?” There are numerous pages and volumes of write-ups on the internet that will enlighten you on what content writing is all about or how to write content. But let me assure you that it is not as simple as it appears or is stated to be.

Writing content can be challenging.

Consider these figures. Despite the fact that written content is the most commonly used content type by 95% of all marketing teams, declares that written content is the most commonly used content type, one in every three marketers admits that their content writing is only “somewhat” or “not so” effective.

After all, in order to market, you need content, and someone has to write it. Fortunately, with a little study and practice, anyone can improve their content writing skills. To help you improve, here are the 10 ingredients of great content writing.

1. Create a Captivating Headline

Assume you get 200 visitors to your blog. On average, 80 percent of them will read your headline copy, but only 20 percent will read the rest of it.

To put it another way, your headlines must do a lot of heavy lifting. For example; Strong headlines convey specific information, Despite the fact that written content is the most commonly used content type, one in every three marketers admits that their content writing is only “somewhat” or “not so” effective and provide a little detail to pique people’s interest without telling the entire storey.

This is tip zero — the starting point for all headlines. Patel and Putnam present “the four Us,” a powerful but simple framework that will help guide your headline writing. They argue that headlines should be one-of-a-kind, hyper-specific, timely, and useful. Let’s take a look at each one individually.

Unique.

Use unusual words, be a little controversial, crack a joke — do anything to break up the monotony of the same boring headlines we all see every day. Show off your personality!

Ultra-specific.

Online, people’s attention spans are extremely short Despite the fact that written content is the most commonly used content type, one in every three marketers admits that their content writing is only “somewhat” or “not so” effective.

They won’t click on something if they don’t know what the payoff is. A highly specific headline will inform the reader exactly what to expect.

Urgency.

KISSmetrics had a popular blog post titled “Are You Losing Sales by Giving Customers Too Many Options?” This is ideal: It invites the intended audience (business owners and online marketers) to think about the question and click through.

Useful.

This one is similar to the ultra-specific point in that it should be direct and provide an obvious benefit to the reader.

You’re unlikely to be able to demonstrate all four of these characteristics in a single headline

However, you should try to include at least one or two of them. This should entice your readers to continue reading. With that foundation in place, let’s get into some more technical advice.

The first strategy is to optimise keywords based on the search intent.

The importance of keyword optimization is well understood by many businesses that develop content for marketing objectives. Keyword optimization, on the other hand, is no longer the same as it once was.

Previously, including relevant keywords in content while writing was sufficient, but Google’s Hummingbird algorithm has now learned to detect search intent behind keywords.

As a result, before putting a keyword in your text, you must first determine what the user’s goal is when searching for your material. In a nutshell, search intent, (the goal of an internet search is referred to as search intent), is what you need to go after.

When a user types in a term, they’re looking for a specific solution to their problem. Thus, the list of keywords you’ll employ while composing your content should comprise a variety of words and phrases that correspond to various forms of search intent.

Below is a list of four different types of search intent, each with a description.

Informational — a user is looking for information on a certain subject.

Navigational — a searcher wants to go to a specific website or web page.

Transactional — a transactional search is one in which the user wishes to make a purchase.

Commercial — a commercial investigation entails a user comparing various products/services with the goal of purchasing one of them in the future.

For your convenience, below are a few examples:

You don’t have to include all four types of search intent keywords in your content; instead, concentrate on the objective of your material and the users’ interests it can satisfy.

In Practice, How Does Search Intent Work?

Take, for example, Ahref’s essay on search intent. If you use Google Keyword Planner to look at the keywords in this article, you’ll notice that the majority of them are informational, as the essay is primarily intended for educational purposes.

A transactional search is one in which the user wishes to make a purchase. However, you might come across a few keywords that are relevant to your commercial investigation:

The inclusion of commercial investigation intent keywords in this article serves as a counterpoint to other services similar to Ahrefs. The essay, which is largely educational, makes use of Ahref’s solutions to explain how search intent works as well as to promote their services.

As you can see, the term selection based on search intent should be tailored to the searchers’ individual aims. Your search results may suffer if your content does not correspond to the search purpose behind the keywords used in it. A transactional search is one in which the user wishes to make a purchase.

The Second Strategy Is To Structure Your Content for Featured Snippets.

You follow a specific framework while creating content: introduction, body, and conclusion. With the use of bullet points and lists, you may break down the body of your material into multiple segments to improve readability. This also aids Google in crawling your text and locating answers to often asked questions. This is how it generates snippets of features.

You may rank better in Google results and gain more organic traffic by using highlighted snippets.

According to an Ahrefs analysis, the page with highlighted snippets pulls organic traffic from Google’s #1 ranking result. A page with no featured snippets obtains 26% of hits, while a page with featured snippets receives 45% of clicks.

As a result, you should pay attention to the structure of your content when producing it so that Google can turn parts of it into highlighted snippets.

To read further please visit: https://eastsidewriters.com/content-writing-strategies-thatll-help-you-acquire-more-organic-traffic-2022/